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Customer Experience Management
SCHMITT demonstrates how any organization can use customer experience management (CEM) to spur growth, increase revenues, and transform the company image and its brands.
This revolutionary guide introduces the five-step CEM process that you can use to connect with your customers at every touch-point.
Experiential Marketing, how to get companies to sense, feel, think, act, and relate to your company and brands
SCHMITT's classic work that launched the experiential marketing revolution.
This book demonstrates how managers can create experiences for their customers through sensory, affective and creative associations as well as lifestyle and social identity campaigns.
Big Think Strategy
Business leaders need bold strategies to compete. In Big Think Strategy, SCHMITT shows you how to bring bold thinking into business by sourcing big ideas and executing them.
Drawing on years of advising corporate leaders on creativity and strategy development, SCHMITT explains how to bring fresh thinking into the planning process. With the tools and frameworks in this book, any leader can overcome “small think”—the inertia, risk-aversion, and narrow-mindedness that halt true innovation.
Tested by executives in a diverse range of industries, the ideas and tools presented in this book will help you harness creativity in your strategic planning process—and position your firm uniquely for success.
Marketing Aesthetics: the strategic management of brands, identity and image
(co-authored with Alex Simonson)
Going beyond standard traditional approaches on branding, this fascinating book is the first to combine branding, identity, and image in order to show how aesthetics can be managed through logos, brochures, packages, and advertisements, as well as sounds, scents, and lighting, to sell "the memorable experience."
Happy customers everywhere