Books

Below is a list of Schmitt's authored and co-authored books

Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers Buy on Amazon

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Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate Buy on Amazon

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Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind Buy on Amazon

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Marketing Aesthetics: The Strategic Management of Brands, Identity and Image Buy on Amazon

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Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology Buy on Amazon

The Changing Face of the Asian Consumer: Insights and Strategies for Asian Markets Buy on Amazon

There's No Business That's Not Show Business: Marketing in an Experience Culture Buy on Amazon

Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity Buy on Amazon

Handbook on Brand and Experience Management (Research Handbooks in Business and Management Series) Buy on Amazon

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